nFluence – dealBoard

nFluence approached us as a stealth-mode startup looking for some initial marketing help getting a new iPhone app reach for launch.

Focus Groups
Initially they needed proof of concept and wanted to see what users thought of the app they had created.  We conducted two live focus groups and came away with quantitative and qualitative feedback that helped nFluence to shape their concept into the app that finally launched as dealBoard.

Demo Video
As part of their research, they had also enlisted with a company in the UK who had users it was willing to send a survey out to.  In order to ensure the respondents knew exactly what the app was about, nFluence needed an instructional video that explained the app as it was being used.  We created a video based on live actions of the app, wrote a script and sourced the professional voice talent with a native UK accent.  After our team finished the edits, nFluence had a video that was ready to be included with their survey and helped to ensure accuracy of the feedback.

Product Video
Finally, dealBoard was nearing its launch and a promotional video needed to be created to share its value with potential users.  Odd Dog wrote a script, came up with the creative, produced the digital video, sourced the voice talent and worked with the client to tweak the final product until we felt it was ready for the prime time.  Here is the final video in all its glory!