Odd Dog’s Recommendation

Email is the the most common method of communication amongst every generation today and is the easiest to get someone to sign up for.  We absolutely recommend it to every one of our clients for one simple reason: You work hard to get people to come to your website and an email newsletter is the easiest way to get them to come back again.  Not allowing people to sign up for continued communication is a waste of valuable marketing efforts.

Here is what this service includes:

• Set you up with easy to use and affordable newsletter software.
• Integrate the newsletter with your existing website and social media presence.
• Help you design your email campaigns so they focus on your core business goals.
• Help you write content that will be read and well-received by your subscribers.  Sending emails that nobody reads is a waste of time and resources.
• Develop a schedule by which you will send the newsletters.
• Track and measure the effectiveness of your newsletter campaign to be sure they are profitable.

A Little About Email-Newsletters

What it is
Sending emails about your company/product/service/etc. to a group of people who signed up to receive them.

What it is for
Anyone with a website that wants to draw previous visitors back to their website.

Why it’s awesome
Conversion rates show that anytime you send an email out to your subscribers, sales skyrocket.  Obviously this varies greatly based on what you are selling and how often you send out your newsletter, but increases sales are seen in almost every case.

What’s the catch?
You have to offer something of value or you will just be considered more spam.  You also have to comply to email laws and only send emails to people who have chosen to receive them.