Smell the difference
The sense of smell has a unique impact on the mind and our ability to recall specific emotions and memories.
We set out to create an Ad product that could harness this and create truly memorable Ads that elicit emotions and build brand loyalty in a whole new way.
Introducing, Ad Scents.
Digital Ads that offer a fully customizable smell to your target audience.
Upload your scent
Use our Ad Scent Wizard to upload your custom scent. Our unique algorithm will digitally map the scent, making it easily reproducible by Desktops, Tablets, and Mobile devices.
Select Your Audience
Target customers based on demographics, identifying audiences that are most likely to be receptive to the smells of your ads.
Different sections of your screen can emit unique scents, allowing you to display multiple scents at the same time.
Smell the Possibilities
Ad Scents has been beta tested across a number of different industries.
Imagine seeing an ad for a local bakery, along with the delicious smell of their daily fresh-baked bread flowing across your desk.
These ads have shown a 60% effectiveness on the target customer, plus a 30% effectiveness on other co-workers in the office.
With the multi-scent capability, restaurants and food producers could display multiple products and let users literally smell the difference.
We tested this with select dog-food producers to see which food our office pups preferred. The conclusive answer: All of them.
Unique Tracking & Analytics
Custom built metrics to show you the unique performance of Ad Scents.
Likes + Clicks = Licks
We have created a unique metric that can measure the number of times a user likes your Ad Scent, plus the number of times they click on your ad. This combo metric of "likes" and "clicks" is that we call, Licks.
Spam Lick Prevention
Highly effective ads can suffer from excessive "Licks" that throw off your metrics. Our system will auto-detect "Licks" that happen in rapid succession and only count them as a single "Lick".