Don’t we all want to look good in front of our boss? I mean if we can make their life easier, it makes OUR lives easier, right? Being responsible for your companies marketing and hiring an outside vendor to assist you can be a marvelous thing! But how can you be sure you are getting…
Maybe you’ve been given the advice that you need to be churning out more content. I mean, we give that advice to our clients (and to ourselves) aaaaaalll the time! But creating content for content’s sake is a waste of time and resources. How can you not only create content that will help your business…
Your content may be king, but if no one ever finds it, then it’s just one of those unclaimed baronies. SEO and inbound marketing are not mutually exclusive, in fact they rely on each other to perform. Inbound marketing is everything from the content you host on your website, like blog posts, to your social…
Email is far from dead, people, and if you don’t have a strategy in place to grow your list, you are missing out on one of your most valuable (and FREE) marketing assets. Emails are an audience that you own, unlike your social followers or website traffic. You can’t control social platforms or search engine…
Where are you spending your marketing dollars and how are they being tracked? Here are some ways you are most likely spending your marketing budget. (and some tips in case you need more of it!) Paid digital advertising campaigns – like Google Ads, Facebook, etc. Paid print or media campaigns – direct mail postcards, radio…
Marketing budgets, am I right? When you are planning out your marketing strategy, the first question you need to know the answer to is, “What’s my marketing budget?” And sometimes the answer just isn’t enough for what you’d like to accomplish. When your company sets an allocated amount of money to spend on marketing each…
We get it. Not every company has a marketing team. As a growing company ourselves, we understand the number of hats that employees wear at a small company. When you don’t have the personnel to dedicate to marketing, here are some ways you can still accomplish your goals with the team you have. Get clear…
Facebook launched a Small Business Grants Program to provide some much-needed relief to those businesses being hit by the Covid-19 pandemic. As a small business, we applied for the grant and wanted to share our experience with you. First off, who is eligible for the Facebook Business Grant? In other words, does this…
Rebranding has gotten, dare we say, trendy, over the last few years. I mean, who doesn’t love all things shiny and new! In addition to desiring a fresh and updated look, it can also be tempting to blame your current branding on any lack of success your business may be seeing. We’re here to dispel…
“Class, we’re going to watch a movie today.” Is this not one of the best sentences to ever be uttered from your school years? Why? Video is entertaining. We learn visually, and we like learning at 24 frames per second. “Yes, but how does video translate to my business and connecting to my customers?” GREAT…
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