-
Capture Searcher’s Intent
Searchers’ intent is what Google has been honing in on for decades. Not just what you are searching for, but understanding why you are searching it, where you are searching from, and even providing results from a smashed keyboard search… “Did you mean…?” “Showing results for…”
Google has begun placing a lot of emphasis on intent because of its goal to deliver the best experience possible. One of the biggest differences between the people you’ll reach through Google Ads and other types of online campaigns is their intent. They are actively searching for a solution to a problem you are solving in your business.
-
Low-Cost Way to Capture Leads
One of the drawbacks of relying solely on SEO for your search engine results is it can take months and significant resources before you achieve any noticeable results. The first page of Google is highly competitive, so it takes strategic planning to claim your spot in the organic search results and keep it.
Google Ads is an entirely different experience. You can set up a campaign and begin capturing leads within hours. As soon as your ads are approved, they will immediately begin appearing in Google search results and on partner websites, giving you a low-cost way to drive traffic and capture leads for your business.
-
Clear Measurement and Results
No matter what type of digital marketing strategy you choose, it can be challenging to effectively quantify the impact of your efforts. Perhaps one of the most rewarding aspects of Google Ads is the data you receive about nearly every parameter of the process. Not only can you track impressions, (the number of people who see your ad) and clicks (the number of people who click on your ad) but you can also track phone calls, emails, form completions, app installs, and more.
Before you invest too much capital in a campaign, you’ll be able to quickly see patterns emerge, telling you if you’re on the right track or if you should make some adjustments. You can do split testing to determine the best images and copy, and use data to help narrow your target audience to get the best results.
Why Use Google Ads in 2022?
If you’re asking yourself, “Why should we use Google Ads?” right now, a better question is, “Why not?” The network has features for businesses of all types and sizes – optimized to accommodate all different budgets and advertising goals
Just about every target audience you can imagine is using Google to find products and services. So why wouldn’t you leverage this service to see what new business you can generate?
If you have any questions about using Google Ads to advance your digital marketing strategy, give us a shout!