Creative Freedom

By | Intern's Corner | No Comments

A wise man once said to me “Tom, to inspire the masses you need to have an enemy”.  So I searched and today I have found my enemy.  So join me in glorious conquest against my nemesis: poor web design.  The internet is a huge place so it should stand…

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Don’t Brand Yourself

By | Blog | No Comments

That title may be a little misleading, but here is my main point: Telling the story of your own company is difficult.  Get help from the outside. Back Story: We do a lot of marketing consulting with other companies.  As an outsider, it’s easy to point out flaws in the…

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The art of removing distraction

By | Advice, Blog | One Comment

Figuring that I’d put off posting my first blog post long enough, today I decided to start off by posting something that I think anyone working in the web field will understand all-too-well… Distraction. Working in web marketing is one of the most interesting, fast-paced and rapidly developing fields I’ve…

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The Pitfalls of the Web

By | Intern's Corner | No Comments

It takes a certain kind of person to work on the internet.  For some (like yours truly), the web is a never-ending stream of entertainment.  News, humor, interaction, it all happens online.  For others the web is a scary place looming with horrors, robots, and giant man-eating Google spiders spinning…

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Brand Management Gone WELL!

By | Advice, Blog | No Comments

Southwest Airlines has one of the most unique twitter accounts in the entire Twittersphere (cool word huh?). Southwest, led by Christi Day and Paula Berg, pay much attention to the way their customers interacted with their twitter account. They learned a few key things from listening to them: To be…

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Brand Management Gone Bad

By | Advice, Blog | No Comments

Back in December of 2009, local Seattle radio station 107.7 The End, showed us what poor brand management looks like. Controversy started with a simple two sentence tweet: “Not all Muslims are terrorists – but nearly all terrorists are Muslims. Time to accept profiling America” The tweet gained much attention…

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