Brand Management Gone WELL!

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Southwest Airlines has one of the most unique twitter accounts in the entire Twittersphere (cool word huh?). Southwest, led by Christi Day and Paula Berg, pay much attention to the way their customers interacted with their twitter account. They learned a few key things from listening to them: To be…

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Brand Management Gone Bad

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Back in December of 2009, local Seattle radio station 107.7 The End, showed us what poor brand management looks like. Controversy started with a simple two sentence tweet: “Not all Muslims are terrorists – but nearly all terrorists are Muslims. Time to accept profiling America” The tweet gained much attention…

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cMedia Open House

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cMedia had their first open house this past Thursday July 8th! Friends, family, clients (who we consider our friends :)) were all in attendance. Grill master Dan Cote, was working his magic making up a tender BBQ beef brisket. We’ve been licking our fingers so much trying to get one…

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What bad SEO looks like

By | Advice, Blog, SEO | No Comments

I have been getting inundated with SEO spam on our Commercial Diving website lately.  The type of spam I’m talking about is bad SEO companies making meaningless comments on blog posts that aren’t even relevant to the website they are promoting!  Their goal is to have their comment published along with a…

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cMedia Open House

By | Blog, Events

cMedia will be opening up it’s waterfront patio (next to Gasworks Park) for an open house.  Grab some friends and come come join us!  So far we have people from the Seattle Executives Association, Northwest Entrepreneur Network, clients, partners, friends & family all coming down.  It will be very relaxed…

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SEO vs. PPC

By | Adwords, Blog, SEO | No Comments

Pay Per Click (PPC) vs. Search Engine Optimization the classic showdown. PPC (the most popular being AdWords) is starting to become an ineffective way for companies to spend their money. Although it still does turn some web searchers into clients, it sure isn’t as useful as it once used to…

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First Bloguru.com post

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The kind folks over at Pacific Software Publishing were nice enough to give us an invite to their Invite-only, limited membership Bloguru.com website. Here is our blog: http://bloguru.com/cmedia A few things about Bloguru: – It’s free. – They are limiting it to 1,000 English accounts and 1,000 Japanese accounts. –…

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Don’t Fall into a Pattern of Predictability

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Our everyday lives often teach us important lessons for business. One of these lessons struck me recently as I was lost in a series of wondering thoughts that included the approaching holidays. As I have grown older, the excitement of giving and receiving gifts has become steadily less important to me as a part of the Christmas holiday. This change in attitude has taken place over a number of years for a variety of reasons that aren’t important to this topic, but one thing jumped out at me: receiving gifts (or anything for that matter) is not as meaningful when they are expected.

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