A strong brand is like a good memory. As you reflect on it, you can’t help but smile. You share it with your closest friends and family and it’s so compelling it becomes a part of your identity.
If your brand doesn’t spark that feeling and doesn’t tell your customers what you do, you’re missing out on an opportunity to build a loyal pack. The world is already so overcrowded with mediocre messaging and companies yelling “look at me!” that you can’t afford to blend in.
Instead, create an experience that becomes your customers’ favorite memory. Odd Dog Media provides the expertise and support required to create a remarkable brand that inspires puppy love.
Do Small Businesses Need Branding?
A brand isn’t just a logo or website—it’s the public’s perception of who you are and how you transform their lives.
Let’s take Apple, one of the most successful modern brands, as an example.
Apple’s success with iPod was largely due to their messaging. It wasn’t successful because the iPod could export video better than the Zune. It was because they painted a picture of what life with an iPod could look like and it reflected what their customers wanted for themselves.
What can small businesses learn from this? If your brand doesn’t captivate your customers’ attention and connect with them on an emotional level, they’ll forget your name and move on to the next best thing.
A strong brand draws your ideal customers to you and keeps them coming back for more.
Studies by LucidPress reveal that consistent presentation of a brand may increase revenue by 23% on average.
A powerful brand drives new business and turns new customers into regulars. This helps your business:
- Become memorable and drive referrals
- Stand out from your competition with unique positioning
- Build trust to shorten the sales process
- Raise its perceived value
- Inspire your employees beyond just the paycheck
You can’t cultivate a community of loyal followers until you create a consistent, professional brand experience that connects with them on an emotional level.