What it is

AdWords is a form of advertising done online where you only pay for advertising when someone clicks on your ad.

According to Wordstream, Google AdWords is the single most popular PPC advertising system in the world.

AdWords offers a variety of PPC options from Search, Display, Mobile, Video Advertising and more. With these different options available, you are able to best determine which channel is going to be best for you business. Often times, it is a great idea to pair a couple of these channels to maximize ROI. If you’ve never experimented with AdWords, here’s a simple guide for how to use AdWords for your business.

Options Defined

Search Advertising – Your ads will show based on a list of keywords you have selected each time someone searches on Google.

What is PPC

Display Advertising – Google has something called the “Display Network”. These are essentially partner websites with Google that will show ads that include images throughout the internet. They’re typically on the side of a page of a site or at the top and are generally used for remarketing campaigns.

Mobile Advertising – These are ads that are shown within mobile apps. They’re those annoying little suckers that interrupt you once you’ve played the ultimate word in Words With Friends.

Video Advertising – This is pretty self explanatory but works primarily within YouTube (as you probably are fully aware) and other partner websites. Create a video and upload it to AdWords for millions to see.

Shopping Advertising – If you’re searching for something like Nike Shoes or some other product, here’s what you’ll find.You can advertise directly in the search results and connect your e-commerce site to Google.

What is PPC

What it is for

It is a great tool to pay for getting traffic to your website and generating new business.  You only pay when someone clicks on your ad and goes to your website, so there is no wasted ad spend.

Why it’s awesome

If you want to test out search terms to see if they will send leads that turn into customers, this is the quickest way to do it. Once your campaign has been running enough time to accumulate data, we can eliminate keywords that don’t convert. This allows us to maximize both ad spend and ROI.

What’s the catch?

Adwords can only guarantee that people get to your website, it can’t guarantee that they buy. Creating pages on your website that are very effective in turning this traffic into leads/customers is vital to a campaign’s success.

The Numbers say

Adwords is purely a numbers game and it can be fully measured. We can tell you how much you spent in Adwords and how much business it drove. Businesses will often continue to see an extremely positive ROI on Adwords for a very long time.

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Adwords is purely a numbers game and it can be fully measured. We can tell you how much you spent in Adwords and how much business it drove. Businesses will often continue to see an extremely positive ROI on AdWords for a very long time as long as it’s managed currently.

As a Google Certified Partner, we love talking about AdWords, reducing wasted ad spend and seeing results.

Seattle AdWords Management