You have to spend money to make money. We’ve all heard this saying. But what channels perform the best for your business? While each channel has it’s perks, we’re a huge fan of AdWords (now Google Ads) at Odd Dog Media. When clients like you come to us and ask “What else can I be doing?” our first recommendation is almost always to invest in AdWords.
According to the Google Economic Impact report, “businesses make an average of $2 in revenue for every $1 they spend on AdWords.” Not too shabby you say! Let’s elaborate:
Would you rather spend your advertising dollars on a generalized billboard or place your ads in front of people searching directly for your services? We’re willing to be the latter. And this is why businesses who invest in AdWords see such a great ROI.
If that’s not enough to convince you to start investing in AdWords, a recent study came out showing Pay Per Click stats. They found that Google AdWords results receive 65% of the clicks while organic results only receive 35%. With 52% of traffic coming from mobile and the ad space taking up much of the search it’s easy to see why most of the clicks go to paid ads.
All in all, starting a Google Adwords campaign is one of the easiest forms of advertising for your business. It offers extensive targeting options, transparency, control and data insights. If you’re interested in starting an AdWords campaign or are looking for an agency to manage your existing campaigns, reach out to us. We’re a Google Certified Partner with specializations in Search Advertising, Mobile Advertising, and Display Advertising.