What it is
AdWords is a form of advertising done online where you only pay for advertising when someone clicks on your ad.
According to Wordstream, Google AdWords is the single most popular PPC advertising system in the world.
AdWords offers a variety of PPC options from Search, Display, Mobile, Video Advertising and more. With these different options available, you are able to best determine which channel is going to be best for you business. Often times, it is a great idea to pair a couple of these channels to maximize ROI. If you’ve never experimented with AdWords, here’s a simple guide for how to use AdWords for your business.
Search Advertising – Your ads will show based on a list of keywords you have selected each time someone searches on Google.
Display Advertising – Google has something called the “Display Network”. These are essentially partner websites with Google that will show ads that include images throughout the internet. They’re typically on the side of a page of a site or at the top and are generally used for remarketing campaigns.
Mobile Advertising – These are ads that are shown within mobile apps. They’re those annoying little suckers that interrupt you once you’ve played the ultimate word in Words With Friends.
Video Advertising – This is pretty self explanatory but works primarily within YouTube (as you probably are fully aware) and other partner websites. Create a video and upload it to AdWords for millions to see.
Shopping Advertising – If you’re searching for something like Nike Shoes or some other product, here’s what you’ll find.You can advertise directly in the search results and connect your e-commerce site to Google.
What it is for
It is a great tool to pay for getting traffic to your website and generating new business. You only pay when someone clicks on your ad and goes to your website, so there is no wasted ad spend.