According to Wordstream, Google AdWords is the single most popular PPC advertising system in the world. And for good reason! The best thing about an AdWords campaign compared to other marketing channels is that you can track every little piece of it. From the exact search term to the ad clicked on to the behavior a user takes on your website – you can track it all with full transparency and determine an accurate ROI. With an AdWords campaign, you have full control and once it’s optimized, it can be both extremely effective and cost-efficient.
If you’re looking for a company to manage your AdWords or are interested in starting up a campaign, talk to us.