You get some free credit, set up an AdWords account, and create a couple of ads for your business. Then, you sit back and wait for the leads to come rolling in….but nothing happens. Next thing you know, you’ve spent hundreds, if not thousands, of dollars and have nothing to show for it. Sound familiar?

With algorithms constantly changing and new competitors popping up every day, digital advertising can start to feel like you’re just giving a bunch of money away.

The thing is, digital advertising can give you full transparency and control of your marketing campaigns and give you faster results than with any other medium. When done right, it allows you to put your message in front of your target customers at exactly the right time in their shopping journey.

Partnering with Odd Dog Media ensures you’re no longer pouring money down the drain and seeing nothing in return. We work with small businesses like yours to optimize their Google AdWords campaigns for increased click-through-rates, conversion rates, decreased costs-per-leads and ultimately, more customers.

How Can I Get My Business In Front of Customers Who Are Ready to Buy?

SEO, social media management, and content marketing are all great ways to drive brand awareness and generate more leads. But each one takes time and consistent effort before you see any return.

Digital advertising allows you to target hyper-specific audiences so you get the leads your business needs to thrive faster than a dog chasing after his favorite frisbee. To do this, you need a strong ad campaign which includes:

  • A targeted strategy that ensures you’re only paying for keywords that generate results
  • Powerful, direct copy that speaks to your customer’s problem and calls them to action
  • A compelling landing page that convinces your customer you’re the only solution to their problem and gets them to convert

Google AdWords is One of The Most Powerful Ad Platforms for Small Businesses

According to WordStream, AdWords is the most popular PPC advertising platform in the world. In fact, a recent eMarketer survey suggests Google still holds the largest share of US digital ad spend, at 38.6% of the market.

Google wouldn’t be so profitable if businesses weren’t seeing great ROI from advertising on their platform. But you can’t take advantage of that profitability if don’t know how to use it effectively. The key is to work with the right partner to get the results you need to justify the spend.

A successful PPC strategy ensures your message reaches your ideal audience when they’re ready to buy.

This helps your business:

  • Grow brand awareness to people that matter the most
  • Increase high-quality lead generation resulting in more sales
  • Track every single result and make adjustments where necessary

Don’t just rely on organic traffic to get the word out about your business. Show up where your customers are sniffing out answers and communicate why your business is the solution to their problems.

Why Work With Odd Dog?

We’ve been delivering high-quality leads through proven digital advertising strategies for over 70 dog years.

When you partner with us, you end up with a custom, strategic campaign that’s set up to fetch real results. We take the guessing out of the process and focus on concrete numbers and proven outcomes to get you the highest return-on-investment.

Our team takes care of every step of the process: from researching and understanding your customers’ needs and pain points to setting up the ads, tracking them, and making adjustments wherever necessary to improve results.

In turn, you’ll find yourself with long-term results and a partnership that’s built over time. Now, that’s something we can all get behind.

Our Campaigns Fetch Incredible Results for Small Businesses

AdWords Averages

We wanted to show you how our client averages compare to AdWords averages as a whole. AdWords averages are as follows:

1.91 %

CLICK THROUGH RATE

2.70 %

CONVERSION RATE

$ 63.00

COST PER LEAD

Odd Dog Averages:

We took cumulative statistics for all of our AdWords clients for you to compare to the standard.

3.79 %

CLICK THROUGH RATE

13.17 %

CONVERSION RATE

$ 50.85

COST PER LEAD

“The Odd Dog team are fantastic. They do brilliant work and are incredibly easy to work with. It’s nice having a team with such deep expertise, mixed with excellent communication skills and affordability. I would highly recommend.”

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Start The Conversation Today

From businesses with multiple office locations to licensed practitioners like lawyers and doctors, our clients put their trust in us and experience real results.

Schedule a consultation with David or Adam to learn more and see what’s paw-sible for your business. Call, email or chat with us through our chat box in the bottom right hand corner of our site.

 

David Mulqueen adam broetje

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