According to Wordstream, Google AdWords is the single most popular PPC advertising system in the world. And for good reason! The best thing about an AdWords campaign compared to other marketing channels is that you can track every little piece of it. From the exact search term to the ad clicked on to the behavior a user takes on your website – you can track it all with full transparency and determine an accurate ROI. With an AdWords campaign, you have full control and once it’s optimized, it can be both extremely effective and cost-efficient.

If you’re looking for a company to manage your AdWords or are interested in starting up a campaign, talk to us.

Our Campaign Objectives

  • Create a strategy that is better aligned with your brand direction while maximizing budget.
  • Establish efficient and simple on page practices for users to convert
  • Drive qualified leads at a positive ROI
  • Transparency of results with customized reporting, metrics & areas of opportunities.


  • In-depth, organized & detailed campaign builds
  • Conversion tracking & optimization
  • Keyword Research
  • Competitor research
  • Improved quality scores
  • Enhanced landing page experience
  • Analysis of user behavior on site
  • And much, much more

AdWords Averages

We wanted to show you how our client averages compare to AdWords averages as a whole. AdWords averages are as follows:

1.91 %


2.70 %


$ 63.00


Odd Dog Averages:

We took cumulative statistics for all of our AdWords clients for you to compare to the standard.

3.79 %


13.17 %


$ 50.85


“The Odd Dog team are fantastic. They do brilliant work and are incredibly easy to work with. It’s nice having a team with such deep expertise, mixed with excellent communication skills and affordability. I would highly recommend.”

Types of AdWords Campaigns

AdWords offers a variety of PPC options from Search, Display, Mobile, Video Advertising and more. With these different options available, you are able to best determine which channel is going to be best for you business. Often times, it is a great idea to pair a couple of these channels to maximize ROI. If you’ve never experimented with AdWords, here’s a simple guide for how to use AdWords for your business.

This table goes in depth into the types of campaigns and what types of businesses can take advantage of them.

What is PPC

Display Advertising

Google has something called the “Display Network”. These are essentially partner websites with Google that will show ads that include images throughout the internet. They’re typically on the side of a page of a site or at the top.

Display campaigns are some of the most versatile as they can be used for branding, driving awareness or enticing people back to your website through remarketing campaigns.

Mobile Advertising

These are ads that are shown within mobile apps. They’re those annoying little suckers that interrupt you once you’ve played the ultimate word in Words With Friends.

Mobile Campaigns are typically best if you’re interested in advertising via mobile aps. They’re usually pretty flexible for the types of goals your business has set and can be a great avenue to invest.

mobile first

Shopping Advertising

If you’re searching for something like Nike Shoes or some other product, you’ll likely find a bunch of image ads at the top of your screen that directly relate to your search. These are called shopping ads.

If you’re an e-commerce business, you can advertise directly in the search results. You’ll need to connect your Google Merchant center with your AdWords account in order to promote your products here. There is limited flexibility with these types of campaigns but can still be very effective once optimized correctly.

What is PPC

Video Advertising

This is pretty self explanatory but works primarily within YouTube (as you probably are fully aware) and other partner websites. Create a video and upload it to AdWords for millions to see. The only downfall to video advertising is that you need to have quality content. Without it, your chances of success are slim.

If you’ve done some kind of video production with your team lately, a product demo or anything else related to your brand, Video Advertising can be a great way to drive awareness. There is excellent targetting options available via this campaign which allows you to deliver valued message to your customers.

creating content
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Start The Conversation Today

We promise, no pressured sales. We love sharing & educating so that you’re empowered to make the best decision for your business. Pick up the phone, and grab us for 20 minutes. Walk us through your specific situation and we’ll offer our expertise on where we feel you should go with it. The most impactful 20 minutes we offer.

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