You get some free credit, set up an AdWords account, and create a couple of ads for your business. Then, you sit back and wait for the leads to come rolling in….but nothing happens. Next thing you know, you’ve spent hundreds, if not thousands, of dollars and have nothing to show for it. Sound familiar?
With algorithms constantly changing and new competitors popping up every day, digital advertising can start to feel like you’re just giving a bunch of money away.
The thing is, digital advertising can give you full transparency and control of your marketing campaigns and give you faster results than with any other medium. When done right, it allows you to put your message in front of your target customers at exactly the right time in their shopping journey.
Partnering with Odd Dog Media ensures you’re no longer pouring money down the drain and seeing nothing in return. We work with small businesses like yours to optimize their Google AdWords campaigns for increased click-through-rates, conversion rates, decreased costs-per-leads and ultimately, more customers.
How Can I Get My Business In Front of Customers Who Are Ready to Buy?
SEO, social media management, and content marketing are all great ways to drive brand awareness and generate more leads. But each one takes time and consistent effort before you see any return.
Digital advertising allows you to target hyper-specific audiences so you get the leads your business needs to thrive faster than a dog chasing after his favorite frisbee. To do this, you need a strong ad campaign which includes:
- A targeted strategy that ensures you’re only paying for keywords that generate results
- Powerful, direct copy that speaks to your customer’s problem and calls them to action
- A compelling landing page that convinces your customer you’re the only solution to their problem and gets them to convert
Google AdWords is One of The Most Powerful Ad Platforms for Small Businesses
According to WordStream, AdWords is the most popular PPC advertising platform in the world. In fact, a recent eMarketer survey suggests Google still holds the largest share of US digital ad spend, at 38.6% of the market.
Google wouldn’t be so profitable if businesses weren’t seeing great ROI from advertising on their platform. But you can’t take advantage of that profitability if don’t know how to use it effectively. The key is to work with the right partner to get the results you need to justify the spend.
A successful PPC strategy ensures your message reaches your ideal audience when they’re ready to buy.
This helps your business:
- Grow brand awareness to people that matter the most
- Increase high-quality lead generation resulting in more sales
- Track every single result and make adjustments where necessary
Don’t just rely on organic traffic to get the word out about your business. Show up where your customers are sniffing out answers and communicate why your business is the solution to their problems.