If you’ve spent any time working on your own SEO, you know how much work it takes researching, implementing, and continuously adjusting your optimizations to get ranked on the first page for your target keywords.
Google’s algorithms make it challenging to get discovered by your ideal audience unless you have the right strategy in place. This can be frustrating for small businesses who don’t have the time, money, or expertise to compete with larger brands.
At Odd Dog Media, we believe every small business with something worth selling ought to be found by their target audience. As such, we provide a custom, strategic approach to SEO to make sure your business gets discovered where people are looking.
Why is SEO Important for Small Businesses?
Research by SmartInsights reveals click-through-rates for the highest ranking spots range up to 175% higher than those ranked in the lower 9th and 10th positions.
Search engine optimization gives small businesses a chance to stand out without spending a dime on advertising. While it’s a long-term investment, it pays off by establishing your business as a top dog in your industry.
Think about the last time you needed a specific service. If you’re anything like us, you opened your browser and typed, “car repair shop near me”. You clicked through the first 1-5 results, looked at the reviews, decided on a location, looked up the address, and went to get your car fixed up.
But what if your ideal auto repair shop appeared on the 2nd or 3rd page? You’d miss out on better prices, better service, or a closer location.
Your ideal customers are already searching for you. It’s up to you to make sure you get found.