How One Urology Clinic Increased Their Leads by 214%

About the Company

Bellingham Urology Group is a Urology Practice based out of Bellingham, WA with a city population of about 82,000. They offer a variety of services from vasectomies to incontinence to prostate enlargement and everything in between.


  • Create a website that is better aligned with their brand direction and company culture.
  • Design an easy way for users to navigate their website
  • Establish efficient and simple practices for users to contact them
  • Build an online presence that shows their practice in search results for a large number of services they provide.
  • Improve localized and relevant website traffic and boost overall conversions to generate new patients.
  • Transparency of results with a customized Lead Manager system.


  • Custom WordPress
  • Mobile Accessibility
  • Speed Optimization
  • Website Design
  • Search Engine Optimization
  • Website Analytics
  • Branding
  • Simple Navigation

3 Month Comparison 2015 vs 2016

We analyzed Bellingham Urology Group’s data from September, October & November. Here’s what we found...

Increase in Leads
Increase in Traffic
Increase in Number of Keyword Rankings

I wasn’t on board with this whole Digital Marketing thing, I thought it was unnecessary. But after seeing the results and numbers behind the scenes, I now understand that we need it and is vital to our success.

– Dr. John Petit, Owner of Bellingham Urology Group

Our Digital Marketing Foundation

Like all forms of technology, websites need to be continuously updated otherwise they become slow, underperforming & frustrating. Our living websites are the solution to these problems.

First, we build you a new, beautiful, custom website that fits your business’s personality. It’s also optimized for mobile devices, which you can see from the case study is absolutely critical. Each month we run a number of checks to ensure it’s operating at peak performance.

From there we keep tabs on the industry and work to continually keep your website up to date with the latest trends and technology in digital marketing. Nothing needed on your part, the new features and updates are seamless and you have full peace of mind that your website will always be cutting edge.

Learn more about our Living Websites >

Helping people in your area find your business.

Local SEO works by optimizing your website for both your keywords AND your location. It’s perfect for helping people who are searching for your services near your business. Best of all, there are some unique ways in which a licensed Professionals can take advantage of a personally branded Google profile in addition to the business profile.

Your online marketing efforts should be ultimately measured on one key metric: The amount of quality leads they generate.

We built our Leads Manager to do exactly this by tying BOTH web forms & phone calls directly to people.  We can tell you who they are, where they came from, what pages they visited, what campaign brought them to you and even recordings of the calls.  With this data, you know what’s working, what isn’t and where to focus your marketing efforts.

Odd Dog Lead Manager
This is where we bring it all together.  In one dashboard you are able to see the following:
  • Leads Manager
  • Website Statistics
  • Keyword Ranking Reports
  • Review Management & Acceleration
  • To Do Lists (both for you and your personal Odd Dog Project Manager)
  • Notes from our monthly client meetings
  • Support System
  • Add content to your website
  • Access your full website Admin area
This way you have one centralized location to access your stats, leads & your website.  We make this easy with single sign-on via your Google Account, so as long as you are logged into this account you will always be logged in and able to access your information.
odd dog dashboard

People click on stars, which means reviews are something a business owner can’t afford to ignore.

We have created a unique review system that optimizes the process for your customers, ensuring you are aware of any negative feedback and making it as easy as possible for your patients to leave a glowing online review.  Text message, email, deep links, app detection…it’s complex technology designed to make your life simple.

Learn more about our Review Generation System >

Getting reviews is only half the battle, keeping up is essential.

As our review acceleration system helps to get you more and more reviews, you’ll want to be sure you are paying attention as they come in.  You want to thank your happy patients while being sure you respond professionally to any unhappy patients in a timely fashion. Remember, you aren’t responding directly to someone who leaves a bad review, you’re responding to the hundreds of people who may read your response as they research your business.

Learn more about monitoring your online reviews >

review monitoring

Our home-grown Campaign Manager allows you to track the effectiveness of any marketing campaign you run, online or offline. Newspaper ads, television commercials, mailers, special promotions…any marketing campaign you can imagine.

Whenever you create a new campaign, you’ll be given a URL, phone number & coupon code.  Simply use these in any ads you publish.  Our Campaign Manager will show you how effective the Campaign was and any leads generated will appear in your Lead Manager, indicating which campaign they came from.

See more about how our Campaign Manager works >

campaign manager

Our Monthly Consultations bring everything together.

Even with great systems & reporting, every marketing campaign needs a personal touch and our team of Marketing Specialists will ensure you feel the love from our team. Each month we schedule a call or in-person meeting here at our office in Lower Queen Anne to walk through how things are performing, the list of to-do’s and any recommendations for how you may be able to push your online marketing even further.

We love when clients enjoy being involved in their marketing campaigns as it ensures the personality of your business shines through, yet you get the comfort of working with professionals who can keep you on track and moving in the right direction.

odd dog team

Budget Breakdown

Bellingham Urology Group is on our small business package of $1000 per month. They also spend about $1500 in AdWords each month. Up front, sure that sounds like a lot. But when you look at the numbers, you can see the value. At the end of the day the only question we have for you is this: What’s an increase of over 200% in leads per month worth to you?

Learn More Today

We promise, no pressured sales. We love sharing & educating so that you’re empowered to make the best decision for your business. Pick up the phone and grab us for 20 minutes. Walk us through your specific situation and we’ll offer our expertise on where we feel you should go with it. The most impactful 20 minutes we offer.

Give Us a Call

Or fill out the form below to have one of us contact you.