Big updates to Service Area Businesses in GMB plus more this week

By November 5, 2018Weekly Updates

Hello and happy November! Wow, can you believe that we’re in the final months of 2018? Is your business ready for the holidays and to take on 2019?

If you need some help launching into the new year with a bang, hit us up! We’re happy to help your business get more visibility, more leads, and really grow in 2019.

Let’s do this!


GOOGLE LOCAL

• Google Reviews Study from Bright Local

We’ve cannot overemphasize the importance of reviews, which is why we loved this study that Bright Local released.
Some of their key takeaways:

• Businesses appearing in the Google Local 3-pack have an average of 47 Google Reviews.

• The difference in average star rating between businesses in positions 1-3 and 7-10 in Google Local is just 0.02 stars.

Check out their full report of juicy findings here.

• Reserve with Google makes its way into the 3-pack SERP on Google 

It looks like the booking feature on Google My Business is expanding. While this feature was released last fall to select areas and businesses, it was only limited to knowledge panel results. Now it seems to be appearing in the Local Pack results.

 

A full list of current and upcoming partners that integrate with Reserve with Google.

• Google My Business rolls out feature for new businesses, updates local service area settings. 

Last week we reported on the new business feature from GMB where soon-to-open businesses can create listings and have an opening date. Google ALSO released an update for service are businesses that will allow a service area to be determined based on a  separate address than the given one.
You can no longer set your service area as a radius around your business’s physical location.  You now have to set your service area by region, city, or zip code. 

For more information about the service area update, see this post from Google.


GOOGLE ADS

• 10 proven ways to increase Google Ads conversions in 30 days.

If you’re running your own Ads campaign (formerly AdWords), you know how complicated it can be, and how important it is to test, test, and test some more. We love this study provided by AdEspresso that gives some great action items to help increase your Google Ads conversions.

Still stumped? Have no fear! We provide awesome Google Ads management services.


LOCAL SEO

• Best practices for multi-location citation building 

If your business has more than one location, you have to pay extra close attention to citations. Citations are what search engines use to confirm your businesses location details.
Making sure each one of your locations Name, address, phone number, and website are consistent across the web is key, and when you get into multiple locations, it can be a bit more complicated to manage.
This great report from Bright Local helps break it down.

 

That’s it for us this week! Questions? Comments? Drop ’em below or contact us!