Another week, another weekly roundup.
Today, many are observing Martin Luther King Jr. Day – Be sure to check out today’s Google Doodle!
MLK Day is a wonderful day to reflect on his impact on our world and how you are contributing to the world around you. Even the little things, like caring for a friend or family member and putting your best out there in your business, can leave a lasting impact.
Deep thoughts for Monday, I know, I know.
GOOGLE MY BUSINESS
Your primary category should always be the closest to your actual business category, which seems pretty straight forward, yes? And for some businesses it is. For others, it can be a little more complicated.
And what about your secondary category? What should you choose for that?
This BrightLocal post breaks down categories and helps determine which you should choose for your business.
A top tip – Keep reviews a conversation by responding to positive and negative reviews. Not only does this look good for searchers who see your response, but listings with more owner responses have also been shown to rank higher than those without.
Focus on quality of reviews, not just quantity. And remember, if you’re looking for an easy way to collect reviews, be sure to download our FREE Review App.
We don’t highlight copy much on our blog, and we really should! Good copy can make or break your messaging. Copy sets the tone and voice of your business. It can determine how clearly your message is received and even converts visitors into customers.
If you ever get stuck, save this HubSpot post for some inspiration of some great copy examples.