Google Local Match Score Testing, Local Inventory OnLine with Pointy, and More

By January 14, 2019Weekly Updates
Hello and welcome to Week two of 2019! 
We have some updates and good-to-knows to bring you this week. 
But first, some Odd Dog news! Our Puppy campaign was a great success! In October, for National Adopt a Dog Month, we ran a contest in partnership with BravePup to bring an afternoon of puppies to one lucky business. 
The winners were Trupanion, a pet insurance company located in South Seattle. 
They received an afternoon of play time and 5 lucky pups received new homes!
Read more about our campaign and of course, see some pretty amazing puppy photos here: 
 
 
Now, on to the news! 

 

GOOGLE LOCAL 

This is still being tested, so we aren’t seeing this rolled out everywhere yet. Your Match number, according to Google, is based on how well Google knows a business, whether a user has added it to their list or rated it at all, and other factors based on similar locations the user has been to in the past. 
So far we’re seeing this tested in restaurants, but it will be interesting to see what other, if any, verticals are added in the future.
 
If you’re a local retail business, you understand first hand the struggle of competing with online retailers like Amazon. 
Pointy is helping change that by offering a way for local retailers showcase their inventory. This is a great interview from Moz and one that really shows what the future for retailers could look like. And it’s not all doom and gloom! 
 
Here’s an example of Pointy in action – you can search a local retailers inventory, even if they don’t offer online sales. 
 
This is a really interesting interview with David Mihm and Mike Blumenthal. 
Google My Business messaging has been out for a while, but few business owners have adopted this feature. Will 2019 be any different? 
 
 
This is a bit ridiculous. 1- I can’t believe that people do this to hurt local business and 2 – when an edit is suggested by a searcher, the edit should not automatically go live. Many times it doesn’t. But this is a lesson to always stay on top of your Google My Business listing. 
 
 
This is a great post from Joy Hawkings at Search Engine Land. For example, did you know that Google changes category names often? And that your primary category will have more ranking power?
Check out Joy’s post for all the beautiful details.
 

SOCIAL MEDIA

It can be a challenge for local businesses to find success on social media channels. It’s important to not post for posting’s sake and actually track your ROI and your ROE (or return on effort). 
What ways does your business see return from social media?